The Shock Free Coalition believes that pets have an intrinsic right to be treated humanely, to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.  Members of the Shock Free Coalition consider it to be their responsibility and utmost obligation to be vigilant, to educate, to remain engaged and work toward eliminating shock as a permissible tool so it is never considered a viable option in the training, management and care of pets.
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PPG is gathering signatures with the help from social media pages like https://www.youtube.com/bluebuffalo, to show corporations how the pet owning community and pet professionals feel about the sale and distribution of training aids that can physically and mentally damage our pets.

Even at the lowest setting, electrical stimulation devices present an unknown stimulus to pets which, when not paired with a positive stimulus, at best is neutral and at worst is frightening/painful to the animal. Pets learning to exhibit a behavior in order to escape or avoid fear or pain are, by definition, subjected to an aversive stimulus. Studies indicated that dogs trained with shock displayed stress signals as they approached the training area and frequently work slowly and deliberately. In many instances, electrical stimulation causes physiological pain and psychological stress to the animal, often exhibited by vocalization, urination, defecation, fleeing and complete shut-down. In extreme cases, electrical stimulation devices may burn animal tissue.